Brands News Archive

0

Even YouTube’s “Preferred” videos can be sketchy for brands

This story was delivered to BI Intelligence “Digital Media Briefing” subscribers. To learn more and subscribe, please click here. Advertisers are finding their ads show
0

iPhone X Form Factor to Be Used on All 3 iPhone Models in 2018: KGI’s Ming-Chi Kuo

HIGHLIGHTS KGI’s Ming-Chi Kuo claims the new models will join a new 5.8-inch iPhone All iPhone models in 2018 to have full-screen design and
0

‘Brands that cover up mistakes, do worse than brands that apologise’

CVL Srinivas, CEO, GroupM South Asia, country manager, WPP and D Shivakumar, chairman, MMA listed ways of how trustworthy brands can be built in
0

Trick or treat: How Halloween is becoming more important for UK brands

  Although still seen as a US-focused celebration in some quarters, the numbers suggest Halloween is now more than established on this side of
0

Brands Are Wasting Money On Third-Party Data

In a recent article in The Atlantic, Caitlyn Renee Miller wrote about buying a report of everything known about her online, including any personal information. When the report
0

How Brands Can Fend Off Disruption Threats and Ultimately Survive

Hefty macro brand-transformation themes of personalization, a technology-first and courage-led culture in the face of failure, consistency and converting common sense into common practice
0

How Online Brands Are Winning In The Offline World

With 6,300 stores shutting down this year, shopping appears to have moved from traditional brick-and-mortar retail to digital channels like ecommerce. But, perhaps things aren’t
0

How Brands Can Create Safer Supply Chains

In 2010 a spate of suicides at factories in southern China owned by Foxconn, a contract manufacturer for some of the world’s leading electronics
0

Generation Z: How brands can target this elusive group

the emerging digital natives – are a challenging set of consumers to understand. Even more difficult is sorting through the lazy stereotypes to figure
0

Summer of Snapcodes: Why brands including Evian and Wendy’s hopped onto Snapchat’s barcodes this summer

A large number of brands have been using Snapcodes, Snapchat’s own version of QR codes, to elevate their marketing campaigns. Snapcodes are potentially huge: Users