Brands News Archive

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A Bunch of Local Brands Are About to Disappear From Whole Foods

Now that Amazon owns Whole Foods, the supermarket chain is taking steps to boost efficiency and centralize decisions about what products it sells—and the takeaway for
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RevJet launches a ‘creative operating system’ with point solutions as installable apps

In 2015, RevJet launched its Creative Side Platform (CSP) for creating and testing online ad variations at scale. This week, the San Carlos, California-based company launched another approach
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Adobe brings paid premium features for brands to its Spark design apps

Adobe is launching a major update to its Spark graphic design apps today that brings paid premium features for companies and individuals that want to bring
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MARKETING ON INSTAGRAM Small brands are finding it harder to get verified on Instagram

To many brands, a verification badge on a social media platform represents that they are legitimate businesses. Out of all platforms, a verification badge
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Social media stars face crackdown over money from brands

Consumer protection bodies in the UK and US are increasing their crackdown on Instagram “influencers”, in an attempt to rein in the big business being done
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HDFC Bank is India’s most valuable brand, fourth year in a row: BrandZ™ Top 50 Most Valuable Indian Brands 2017

For the fourth year in a row, HDFC Bank has turned out to be India’s most valuable brand, almost doubling its brand value since
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Flipkart ties up with big brands ahead of ‘Big Billion Days’ saleFlipkart,ties,up,with,big,brands,ahead,of,‘Big,Billion,Days’,sale

  Ties up with top brands to launch exclusive collections BENGALURU, SEPTEMBER 5:   The country’s largest e-tailer Flipkart, which holds 35 per cent share
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How brands are already planning to cash in on new royal baby

Prince William and his wife Kate have only just announced they are expecting another baby, but companies are already sensing a chance to cash
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New Ford Sustainability Report Reveals Progress on Water Stewardship Goals

The Ford Motor Company has released its 18th annual Sustainability report detailing its environmental progress across the world and commitment to continued sustainability actions in the future.
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Cheerios’ Failed Case for Yellow Shows Why It’s So Hard for Brands to Trademark Colors

It’s bad enough for General Mills that Americans have been losing interest in breakfast cereal for the past decade or more, but the brand