Brands News Archive

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Brands turn to loyal customers to serve as their ambassadors

When Lauren Seserko wanted to get back into shape after college about five years ago, she went to the running store near her home
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Why publishers are testing an old Facebook tool originally designed for brands

With more publishers trying to prove their worth as commerce and affiliate partners, a growing number of them have dusted off an old Facebook
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Retailers are making big bets that brands as we know them are dying

Brands as we know them might be changing forever. Retailers both new and old are rethinking the way consumers connect with the items they
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Retailers are making big bets that brands as we know them are dying

Brands as we know them might be changing forever. Retailers both new and old are rethinking the way consumers connect with the items they
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Grocery store dilemma: Store brands ringing up higher sales, but not online — yet

Customers are buying generic brands more than ever in stores, but they’re not buying as many online. For now, at least. Last year, trips
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Brands Need to Quit Fishing With ‘Shark Week’

Every year since 1998, Discovery Channel marks midsummer with the spectacle of “Shark Week.” Broadcast in over 70 countries, the tonality of the of
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Brands Need to Quit Fishing With Shark Week

Every year since 1998, Discovery Channel marks midsummer with the spectacle of “Shark Week.” Broadcast in over 70 countries, the tonality of the of
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For Brands, Twitter Is a Marathon, Not a Sprint

If you’re one of the more than 3.5 million people who recently retweeted #NuggsForCarter to support a young man’s record-breaking quest for a free year of Wendy’s chicken
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Target’s CMO talks brands

  Mark Tritton, Target’s executive VP and chief merchandising officer, discussed the retailer’s new exclusive brands in a posting on the company’s corporate website. Here
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‘I Have a Huge Idea:’ Wyclef Jean Wants to Work With Brands

                Wyclef Jean showed at Cannes he’s about as friendly toward marketing as a musician can get.