brands Archive

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KSDL to give soap brands a run for their money

The good old sense of smell is what’s driving the century-old Karnataka Soaps and Detergents Ltd. (KSDL) today. Known for its signature, premium Mysore
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Brands welcome new broadband ad rules aimed at preventing ‘misleading’ speed claims

The ad regulator is looking to cut down on ‘misleading’ advertising by internet service providers (ISPs) by making major changes to the way broadband
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5 Reasons Brands Have Never Been More Challenged

It’s tempting when consulting Millward Brown’s latest BrandZ report to believe that U.S. brands have never been stronger. With some of the impressive valuation figures contained in
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Outback Steakhouse Owner Bloomin’ Brands Jumps On Jana Stake

Shares of Bloomin’ Brands (BLMN), the owner of Outback Steakhouse, jumped on Monday after Jana Partners disclosed an 8.7% stake in the company, the latest move
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Even YouTube’s “Preferred” videos can be sketchy for brands

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‘Brands that cover up mistakes, do worse than brands that apologise’

CVL Srinivas, CEO, GroupM South Asia, country manager, WPP and D Shivakumar, chairman, MMA listed ways of how trustworthy brands can be built in
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Trick or treat: How Halloween is becoming more important for UK brands

  Although still seen as a US-focused celebration in some quarters, the numbers suggest Halloween is now more than established on this side of
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Brands Are Wasting Money On Third-Party Data

In a recent article in The Atlantic, Caitlyn Renee Miller wrote about buying a report of everything known about her online, including any personal information. When the report
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How Brands Can Fend Off Disruption Threats and Ultimately Survive

Hefty macro brand-transformation themes of personalization, a technology-first and courage-led culture in the face of failure, consistency and converting common sense into common practice
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How Online Brands Are Winning In The Offline World

With 6,300 stores shutting down this year, shopping appears to have moved from traditional brick-and-mortar retail to digital channels like ecommerce. But, perhaps things aren’t