brands Archive

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How Brands Can Fend Off Disruption Threats and Ultimately Survive

Hefty macro brand-transformation themes of personalization, a technology-first and courage-led culture in the face of failure, consistency and converting common sense into common practice
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How Online Brands Are Winning In The Offline World

With 6,300 stores shutting down this year, shopping appears to have moved from traditional brick-and-mortar retail to digital channels like ecommerce. But, perhaps things aren’t
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How Brands Can Create Safer Supply Chains

In 2010 a spate of suicides at factories in southern China owned by Foxconn, a contract manufacturer for some of the world’s leading electronics
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Generation Z: How brands can target this elusive group

the emerging digital natives – are a challenging set of consumers to understand. Even more difficult is sorting through the lazy stereotypes to figure
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Summer of Snapcodes: Why brands including Evian and Wendy’s hopped onto Snapchat’s barcodes this summer

A large number of brands have been using Snapcodes, Snapchat’s own version of QR codes, to elevate their marketing campaigns. Snapcodes are potentially huge: Users
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Google buys 2,000 HTC employees for $1.1 billion to get instant smartphone chops

Nearly four years after selling Motorola off to Lenovo, Google is buying into yet another longtime Android partner, HTC. But instead of purchasing the
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A Bunch of Local Brands Are About to Disappear From Whole Foods

Now that Amazon owns Whole Foods, the supermarket chain is taking steps to boost efficiency and centralize decisions about what products it sells—and the takeaway for
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Adobe brings paid premium features for brands to its Spark design apps

Adobe is launching a major update to its Spark graphic design apps today that brings paid premium features for companies and individuals that want to bring
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MARKETING ON INSTAGRAM Small brands are finding it harder to get verified on Instagram

To many brands, a verification badge on a social media platform represents that they are legitimate businesses. Out of all platforms, a verification badge
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Social media stars face crackdown over money from brands

Consumer protection bodies in the UK and US are increasing their crackdown on Instagram “influencers”, in an attempt to rein in the big business being done