Why Archive

0

Summer of Snapcodes: Why brands including Evian and Wendy’s hopped onto Snapchat’s barcodes this summer

A large number of brands have been using Snapcodes, Snapchat’s own version of QR codes, to elevate their marketing campaigns. Snapcodes are potentially huge: Users
0

Cheerios’ Failed Case for Yellow Shows Why It’s So Hard for Brands to Trademark Colors

It’s bad enough for General Mills that Americans have been losing interest in breakfast cereal for the past decade or more, but the brand
0

Why Agencies And Brands Should Be Worried (And How To Weather The Coming Storm)

Media2020 Media2020 Website It is tough times out there in agency-ville; Publicis awards-ageddon, news of Dentsu-Aegis Q2 profits sliding by 2.7%, (significantly down on
0

Here’s why deeply flawed Western economic models are undermining the worst global recovery in history

The Western economic system is deeply flawed with countries such as the U.S. and Britain contributing to the lowest quality economic recovery the world
0

OnePlus Just Had Its Biggest Launch. So Why Is the Company Feeling Under Pressure?

For a company that released its first phone a little over three years ago, OnePlus has sure come a long way. OnePlus One may have been the underdog