‘Accor Hotels to strengthen existing brands in Indian market’

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Global hotel chain Accor Hotels is focusing on strengthening its existing brands in India, while looking for suitable opportunities to expand its luxury brands. The French group at present has 48 hotels spread across nine brands in the country, with a total of 8,900 rooms. The group has 28 brands globally.

Jean Michel Casse, Chief Operating Officer, India and South Asia for Accor Hotels, said they are not looking to bring all the brands but trying to densify their presence with existing brands in Indian cities. He was speaking to mediapersons at the launch of the Novotel Kochi Infopark in association with the Muthoot Pappachan group.

This is the second hotel of the group in Kochi, after the Ibis. The primary focus of the group is expansion of its medium-scale and upscale brands in India. It is looking to expand its luxury brands such as the Sofitel in bigger cities, he said.The Muthoot Pappachan Group has constructed the hotel. With this hotel, the group has so far invested Rs 400 crore in the Kerala hospitality segment, Thomas John Muthoot, CMD of the group, said. The group has two hotels in Thiruvananthapuram managed by Taj and Hilton. It has acquired land in Mararikulam in Alappuzha and Bekal in Kannur to set up luxury resorts.

source:-thehindubusinessline