New Delhi: Indian consumers opted between foreign and home-grown brands while shopping for clothes, booking online tickets and their preferred telecom services provider, according to findings of a survey by YouGov that asked Indian shoppers about their most trusted online brands in India.
Jio, MakeMytrip, and Paytm emerged as the most trusted online brands, while e-commerce retailer Amazon won the maximum trust for online shopping.
YouGov surveyed 1,017 respondents aged 18 to 40(+) on the internet in India in August 2019 for the findings.
They asked respondents to choose between 76 brands across five categories – e-commerce, online travel booking, online payments or e-wallets, cab hailing and mobile network providers.
“While Indians are more trusting of global brands in areas of online shopping and e-commerce, Indian brands are more reliable when it comes to making online payments, for online travel bookings and while choosing a mobile network provider,” the survey said.
Reliance-owned Jio that disrupted India’s telecom market with cheap data rates, emerged as the most trusted telecom network brand among those surveyed, with 41% respondents saying they trusted the brand. Home-grown Airtel that started offering telecom services to Indians in the 90s emerged the second most trusted, with around a third of respondents placing their trust in the brand. Vodafone ranked third with 16% respondents saying they trust the telecom provider.
“It has been only four years since (Jio) the brand launched in India, however, it has managed to completely change the game for telecom players in the country,” the survey said.
When it came to online shopping, Amazon emerged the clear winner.
YouGov noted that 45% of those surveyed said Amazon was a brand they trusted when it came to shopping online for fashion. Home-grown retailers such as Flipkart (21%) and Myntra (13%) ranked second and third, respectively. Fashion apart, Amazon also garnered maximum trust when it came to shopping online for electronics, with half of those surveyed putting their trust in the US e-commerce retailer. In comparison, a quarter (25%) trust Flipkart when buying electronics online.
For online travel bookings, MakeMyTrip was trusted by 34% of those surveyed, followed by Paytm(17%), and Goibibo (6%).
In the case of online transactions, SoftBank-backed online payments firm Paytm was the obvious choice for most. Over 40% of those surveyed said they trust Paytm. Interestingly, Google Pay that entered India’s digital payments market more recently, in September 2017, was second, with a trust vote of 27% of those surveyed. Flipkart-owned PhonePe ranked third with 10% respondents saying they rest their trust in the brand.
“Although Google Pay was launched in 2017, it is steadily increasing its user base. More than a quarter (27%) said they trust Google Pay to make online payments,” YouGov said as part of its findings.
YouGov also tracked consumer trust for ride-hailing and renting cabs where safety trumps other features when it comes to consumer preferences. Both San Francisco-based Uber Technologies and Bengaluru-based Ola emerged as most trusted ride-hailing apps.