Apple launches $349 Beats Studio 3 Wireless headphones with adaptive noise cancellation

Apple has announced a new pair of headphones from its Beats by Dr. Dre brand today. The new Beats Studio 3 Wireless are in fact the flagship headphones offered by the company from this point on, retailing for $349 in the US and £299 in the UK.

The Studio 3 use the W1 chip for instant connections to other Apple devices. In this regard, they’re similar to the previously launched Beats Solo 3, Beats X, and PowerBeats 3.

However, the Studio 3 are over-ear headphones, and they come with adaptive noise cancellation (ANC). This means the headphones are essentially always listening to the surrounding environment and making adjustments to the intensity of the feature.

With ANC on, the Beats Studio 3 will last an impressive 22 hours of playback before the battery needs recharging. With ANC off you’re looking at an insane 40 hours of battery life.

The headphones will be available in October in the six hues you can see above. The Apple website is already taking orders.