With back to back hits, Deepika Padukone has already achieved the tag of the leading Bollywood actress. Recently, she has become the first actress to be ranked in the top five of the Forbes India Celebrity 100 list. A few months ago, the actress also earned the title of ‘Most Gorgeous Women in the World’ from Bollywood.
From Tanishq to Coca-Cola, Oppo and Axis Bank, the actress has been a beloved face for various brands. She has consistently and consciously built her personal and professional brand. As she turns 34, we take a look at her ever-increasing brand value and brand associations. Interestingly, even after 13 years in the industry, Deepika remains a favourite face for brands. Breaking the stereotypes of Bollywood, she has done various unconventional roles in the industry.
Padukone reportedly charges Rs 6 to 8 crore per endorsement deal and he has emerged as one of the highest-paid female brand ambassadors in India. The actor has endorsed various brands such as Nescafe, L’Oreal Paris, Lux, Oppo, Royale Atmos, Tetley Green Tea, Nestle Fruita Vitals, Jio, Axis Bank, Tanishq, Coca-Cola, Goibibo, Gillette Venus, Vistara, Britannia and Kellogg’s.
Experts believe that a key reason behind her high brand value is her “clean image”. Along with the big labels, her brand is emerging quietly as an active investor in consumer-focused start-ups with the latest investment being in the yoghurt brand Epigamia. In the past, Padukone has also advertised for Parachute hair oil, Close-up toothpaste, Pepsi, BSNL, Yamaha, Naihaa Mangalyam, Limca, Seemati Silks, Levis, PC Chandra, Liril, Neutrogena and Hewlett Packard.