Brands News Archive

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Swadeshi power: SBI tops the list of most patriotic brands; check how Patanjali, Reliance Jio, Tata rank

State Bank of India (SBI), the largest lender in the country, is the most patriotic brand, as per a latest survey. The next in
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PVR’s acquisition to combine brands strength: SPI cinemas CEO

Nineteen years after it redefined the concept of cinema-viewing in the city, SPI Cinemas, whose 71.69 percent stake was acquired by PVR LTD, today said the
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Influencer marketing platforms are making fraud ‘very obvious’ for brands to identify

With influencer marketing fraud in the spotlight, influencer marketing software companies are increasingly emphasizing their abilities to detect fraudulent behavior, with some vendors redesigning
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Metasearch Ads For Travel Brands: Too Good To Be True Or Winning ROI?

As the battle for bookings rages on between travel brands and online travel agencies (who charge anywhere between 15–30% commission per booking), it’s easy to see
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The Most Valuable U.S. Brands

Corporations invest huge amounts of money in the design, launch, and ongoing promotion of their brands. But branding itself is a somewhat intangible asset.
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Top boot brands that every stylish man would like to swear by

  Best boot brands that every stylish man would like to swear by When it comes to footwear for men, boots are considered to be one
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Top brands making the most comfortable flip-flops for men

Image Source: Pexels.com Top brands making the most comfortable flip-flops for men The only thing that comes to the minds of men when someone
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Bonobos and Dollar Shave Club: Online-Only Brands Get Physical

(Photo by Spencer Platt/Getty Images) It was 2013, and consumers were embracing a new wave of online-only retailers and brands that leveraged technology. It
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Why Central European Brands Don’t Need to Spend a Lot to Grow a Following

Imagine for a moment that you were born in Europe into a market of just 10 million people. You pay attention to what’s happening
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7 Ways Brands and Retailers Are Adapting to the Changing Retail Environment

Gone are the days when brands and retailers were able to turn profit simply by introducing a new product to a store or opening