Brands News Archive

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DTC Brands Are Getting A Lot Of Attention And Growing Fast

Direct to Consumer (DTC) brands are growing very fast. What was once a cottage industry now is a recognized market with companies growing quickly
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Brands increasingly use social media-only approach in media campaigns, experts divided over results

NEW DELHI/MUMBAI: As brands ranging from textiles, FMCG and handset majors, as well as those targeting the male grooming industry are increasingly going ‘social
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The secret to building strong brands

According to a Nielson survey, 59% of consumers prefer to buy new products from brands that are familiar to them. A recognizable brand is
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Household brands venture into smart devices segment

New Delhi: Jhinuk Sen, a resident of Delhi, uses her smart speaker to turn on the lights in her room, set alarms, play music and
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‘If there is one place where brands can build loyalty & advocacy, it is social media’

Twitter has not only brought brands face to face with the consumer but is also helping them build loyalty and brand recall in a
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Why Shares of Tailored Brands Are Crashing Today

What happened Shares of Tailored Brands (NYSE:TLRD) fell more than 24% on Thursday morning after the men’s apparel retailer slashed guidance and suspended its dividend. Investors knew
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US fashion brands seek to scale up sourcing in India

Amid an ongoing trade war between China and the US, some of America’s top fashion brands met government officials in New Delhi on Tuesday
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Google tops YouGov annual brand health rankings in India, Uber Eats most improved brand of 2019

YouGov’s annual brand health rankings reveal that Google is the most positively perceived brand in India. The global search engine giant sits ahead of WhatsApp and YouTube, who are
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This Startup is Driving Gupshup around Brands Over a Cup of Tea

India runs on chai! Hundreds of corporate geeks socialize and crack business deals over a cup of tea or coffee. An average person spends
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Hong Kong protests: Brand ‘witch hunt’ takes over Chinese internet

As the protests intensify in Hong Kong, international luxury brands are getting caught in the crossfire. Global brands such as Versace, Coach, Calvin Klein,