Brands News Archive

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Brandie enters India in partnership with 11 Indian brands

After US and homeland Sweden, Brandie, the crowd marketing platform, has entered India in partnership with 11 selected innovative Indian brands. Brandie is built
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When Brands Take A Stand: A Checklist

A Nike Ad featuring American football quarterback Colin Kaepernick is on diplay September 8, 2018 in New York City. (Photo by Angela Weiss /
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Amazon is asking companies to create new, Prime-exclusive brands

Amazon reportedly has a new tactic to boost its already massive online sales: asking companies to create new brands that will sell exclusively on
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Bajaj Auto gets new brand identity

Bajaj Auto has unveiled a new identity, ‘The World’s Favourite Indian’, to reflect its robust sales in both the domestic and export markets. This
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A 100-year old successful Indian brand is up for sale at about $500 million: Report

Eveready is the top battery brand, available in India since 1905 Promoters reportedly plan to sell their 45% stake in the company The century-old brand is expected to
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Transsion Holdings to Launch TVs and Other Consumer Durables Under Syinix Brand in India

After disrupting India’s mobile phone market with brands such as Itel, Tecno, and Infinix, Transsion Holdings is all set to launch in 2019 its
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Editor’s Choice Awards 2018, Part Three – Home Entertainment

Where last year saw the full-scale adoption of OLED by most TV manufacturers, this year saw that trend cement and subside into the norm.
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Android 9.0 Pie rolling out to the Xiaomi Mi A1

Smartphones that are part of the Android One program come with a promise for timely OS updates. Well, it’s hardly been timely, but Android
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Are Private Brands Key To Beating Amazon?

As Amazon continues to steal significant market share in most product categories, many retailers find themselves on their heels desperately seeking an antidote to
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Pinterest Shared 7 Steps for Brands Launching Ad Campaigns

Pinterest small and midsized business marketing lead Lisa Fong shared seven steps that the 1.5 million-plus brands on its platform should go through when