Brands News Archive

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Google tops YouGov annual brand health rankings in India, Uber Eats most improved brand of 2019

YouGov’s annual brand health rankings reveal that Google is the most positively perceived brand in India. The global search engine giant sits ahead of WhatsApp and YouTube, who are
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This Startup is Driving Gupshup around Brands Over a Cup of Tea

India runs on chai! Hundreds of corporate geeks socialize and crack business deals over a cup of tea or coffee. An average person spends
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Hong Kong protests: Brand ‘witch hunt’ takes over Chinese internet

As the protests intensify in Hong Kong, international luxury brands are getting caught in the crossfire. Global brands such as Versace, Coach, Calvin Klein,
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Amazon, Paytm, Jio, MakeMytrip most trusted online brands, says survey

New Delhi: Indian consumers opted between foreign and home-grown brands while shopping for clothes, booking online tickets and their preferred telecom services provider, according to
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How brands leverage consumer engagement & brand advocates

In today’s digital-driven era, consumers have gained momentum to drive forward the promotion of the brand. It’s not just about putting forth the brand’s
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How to revive brands

In 2006, biscuits and confectioneries maker Parle discontinued Rola Cola because it wasn’t “delivering numbers”. However, the company continued the product in international markets,
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When good brands fail

How do consumers respond when their favourite brands get into trouble? When Jet Airways collapsed and stopped flying recently, one kind of response which
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Opinion | What global car brands get badly wrong in our country

Over the last few months, there has been a lot written on the dip in automobile sales in our country. Just a handful of
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L Brands shares soar on strength of Bath & Body Works but questions about Victoria’s Secret persist

L Brands Inc. shares skyrocketed 12.8% in Thursday trading after the company reported strength in its Bath & Body Works beauty chain, but questions
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Don’t Tell P&G That Brands Don’t Matter Anymore

Many legacy OG Brands are doing better than ever. GETTY It’s really time for the “brands don’t matter” conversations to stop. The financial performances—and