Brands News Archive

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Doing their bit in a crisis: brands making a positive difference

In the first of a regular series, Campaign rounds up five actios from brands this week to help others in the face of the coronavirus crisis.
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Report: What brands need to know about mental health and marketing to Gen Z

In battling to attract the business of Gen Z customers, fashion brands are faced with the ways this generation of young people differs from
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Reddit now lets brands pay to trend on Trending Today

Reddit now allows brands to pay to appear in the popular discussion site’s tending section. The ads, called Trending Takeovers, run on both desktop and
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Are Games a Safe Place for Brands?

If I were to get brand advertisers in a room and ask them about their three biggest advertising nightmares, chances are most of them
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Here are the Top 10 Most Imitated Brands for Phishing Attempts

Check Point Research has published its new Brand Phishing Report for Q4 2019. The report highlights the brands which were most frequently imitated by
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Brands Are Using This Little-Known Amazon Marketing Tool To Drive Free Traffic

In October last year, Amazon quietly launched Posts, a marketing tool that allows brands to create Instagram-style content, which is featured on product and category
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L Brands nears sale of Victoria’s Secret to Sycamore Partners

L Brands is nearing a deal to sell its Victoria’s Secret brand to private equity firm Sycamore Partners in a deal that could be announced
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Brands are ready to capitalize on the power of real word of mouth

Over 90% of consumers will believe on a product recommended by friends and their network over advertisements. What is the primary lesson learnt from
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6 Great Examples of Brands Using Content in Marketing Emails

When it comes to email marketing for ecommerce, you know the drill. You need to do it without spending too much. You need to
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Brands going online to extend reach of their offline retail stores

When shopping malls started sprouting up in India, the general perception was it would wipe out the general trade merchants. Now, with the rise