Brands News Archive

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Brands Need to Quit Fishing With Shark Week

Every year since 1998, Discovery Channel marks midsummer with the spectacle of “Shark Week.” Broadcast in over 70 countries, the tonality of the of
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For Brands, Twitter Is a Marathon, Not a Sprint

If you’re one of the more than 3.5 million people who recently retweeted #NuggsForCarter to support a young man’s record-breaking quest for a free year of Wendy’s chicken
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Target’s CMO talks brands

  Mark Tritton, Target’s executive VP and chief merchandising officer, discussed the retailer’s new exclusive brands in a posting on the company’s corporate website. Here
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‘I Have a Huge Idea:’ Wyclef Jean Wants to Work With Brands

                Wyclef Jean showed at Cannes he’s about as friendly toward marketing as a musician can get.
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Brands tug at heartstrings with Eid-ul-Fitr campaigns

Preparations are underway for the celebration of Eid-ul-Fitr, the biggest festival for Muslims across the globe. Like every year, brands are capitalising on the
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How Battling Brands Online Has Gained Urgency, and Impact

  Until last week, Travis Kalanick, a founder of Uber and its chief executive, ruled his company absolutely. That was the Silicon Valley way;
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Kylie Jenner, Brands And Camo

There.  I said it.  Never thought those words would come out of my mouth in that order (or any order), but the camouflage trend
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June hotel roundup: The latest openings, renovations, new brands

The U.S. hotel industry continues to remain robust, with 191,832 new rooms under construction as of May. That represents a 16.4% increase compared with May