Brands News Archive

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BE Exclusive: MagicPin looks to concoct a magic potion for brands

Even as brands continue to spend on above-the-line marketing (ATL), the dependency on digital has increased over the years. Within this, digital referral marketing
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Brands Empower Kids to Fight Exam Pressure

It is that time of the year when students often find them sunken deep inside books and expectations from their parents and people around.
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Tata, Reliance and Airtel emerge best Indian brands of 2019

New Delhi: Tata, Reliance and Airtel emerged as the top three Indian brands of 2019, according a report published by Interbrand, part of the Omnicom
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With global brands, all the world’s a stage for Mahindra

Anand MahindraNSE 0.95 % has said his company will use its “bouquet of brands” to transition from a home-grown automaker to a multinational automotive corporation. The
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Are brands being unimaginative this Women’s Day?

It is March 8 and women all around the world are celebrating their day. There will be offers, discounts, incentives and, may be, some video
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Black phones are boring, but sell. Yet for brands, color still matters

he Galaxy S10 in Canary Yellow and Flamingo Pink. The foldable Galaxy Fold in Martian Green. OnePlus 6T in Thunder Purple. The list goes on. Every sales figure
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Brandie enters India in partnership with 11 Indian brands

After US and homeland Sweden, Brandie, the crowd marketing platform, has entered India in partnership with 11 selected innovative Indian brands. Brandie is built
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When Brands Take A Stand: A Checklist

A Nike Ad featuring American football quarterback Colin Kaepernick is on diplay September 8, 2018 in New York City. (Photo by Angela Weiss /
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Amazon is asking companies to create new, Prime-exclusive brands

Amazon reportedly has a new tactic to boost its already massive online sales: asking companies to create new brands that will sell exclusively on
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Bajaj Auto gets new brand identity

Bajaj Auto has unveiled a new identity, ‘The World’s Favourite Indian’, to reflect its robust sales in both the domestic and export markets. This