Brands News Archive

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To Exist in the Voice Era, Brands Need to Stop Appealing to the Abstract

Voice AI has opened a new frontier in marketing, and we’re already seeing the emergence of winners and losers. Moving forward in an automated
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THE BIGGEST MISTAKE BRANDS MAKE WHEN TARGETING MOMS

Our target audience is ‘millennial moms,'” the CMO at a major CPG brand might tell their agency team. Yet, in today’s age of digital
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How human brands win

Consumer expectations for brands are shifting with record speed. Purpose has joined profit as the hallmark of many of the world’s most admired companies,
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5 Yum Mayonnaise Brands in Honor of (Wait for it) Cinco de Mayo (and Some Recipes)

hile the history of the celebration can be a bit fuzzy, some people celebrate the 5th day of May with culinary or musical homage to
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Why are more brands and marketers turning to Facebook this Ramadan?

Every year, during Ramadan, people connect with faith, family and friends. Brands and marketers, too, are making the best use of Ramadan period to
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Celebrity shine brightens brands on social media

Justin Bieber, Kylie Jenner and Floyd Mayweather have millions of social media followers. And for the brands of exotic cars they drive, a little
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ALIBABA NOW PRODUCT DESIGNER, AS WELL AS SELLER, FOR BRANDS

Got milk? Because you might need it to put out the fire in your mouth after biting into a certain Snickers bar designed exclusively
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Amazon’s Annual Shareholder Letter Is Yet Another Wake-Up Call for Brands

For the first time in Amazon Prime’s 13 year history, the membership numbers are in CEO Jeff Bezos’ annual shareholder letter, along with other statistics around the Prime
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Egg recall includes Walmart, Target store brands

Millions of eggs are being recalled following a salmonella outbreak linked to a North Carolina farm. Eggs from the plant were shipped to restaurants
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The Tipping Point Of The Store That Brands Have Failed To Optimize

Credit: PredictSpring Did you know that shoppers who use fitting rooms are seven times more likely to make a purchase compared to shoppers who simply browse