Brands News Archive

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How brands leverage consumer engagement & brand advocates

In today’s digital-driven era, consumers have gained momentum to drive forward the promotion of the brand. It’s not just about putting forth the brand’s
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How to revive brands

In 2006, biscuits and confectioneries maker Parle discontinued Rola Cola because it wasn’t “delivering numbers”. However, the company continued the product in international markets,
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When good brands fail

How do consumers respond when their favourite brands get into trouble? When Jet Airways collapsed and stopped flying recently, one kind of response which
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Opinion | What global car brands get badly wrong in our country

Over the last few months, there has been a lot written on the dip in automobile sales in our country. Just a handful of
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L Brands shares soar on strength of Bath & Body Works but questions about Victoria’s Secret persist

L Brands Inc. shares skyrocketed 12.8% in Thursday trading after the company reported strength in its Bath & Body Works beauty chain, but questions
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Don’t Tell P&G That Brands Don’t Matter Anymore

Many legacy OG Brands are doing better than ever. GETTY It’s really time for the “brands don’t matter” conversations to stop. The financial performances—and
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BE Exclusive: MagicPin looks to concoct a magic potion for brands

Even as brands continue to spend on above-the-line marketing (ATL), the dependency on digital has increased over the years. Within this, digital referral marketing
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Brands Empower Kids to Fight Exam Pressure

It is that time of the year when students often find them sunken deep inside books and expectations from their parents and people around.
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Tata, Reliance and Airtel emerge best Indian brands of 2019

New Delhi: Tata, Reliance and Airtel emerged as the top three Indian brands of 2019, according a report published by Interbrand, part of the Omnicom
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With global brands, all the world’s a stage for Mahindra

Anand MahindraNSE 0.95 % has said his company will use its “bouquet of brands” to transition from a home-grown automaker to a multinational automotive corporation. The