Brands News Archive

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A 100-year old successful Indian brand is up for sale at about $500 million: Report

Eveready is the top battery brand, available in India since 1905 Promoters reportedly plan to sell their 45% stake in the company The century-old brand is expected to
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Transsion Holdings to Launch TVs and Other Consumer Durables Under Syinix Brand in India

After disrupting India’s mobile phone market with brands such as Itel, Tecno, and Infinix, Transsion Holdings is all set to launch in 2019 its
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Editor’s Choice Awards 2018, Part Three – Home Entertainment

Where last year saw the full-scale adoption of OLED by most TV manufacturers, this year saw that trend cement and subside into the norm.
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Android 9.0 Pie rolling out to the Xiaomi Mi A1

Smartphones that are part of the Android One program come with a promise for timely OS updates. Well, it’s hardly been timely, but Android
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Are Private Brands Key To Beating Amazon?

As Amazon continues to steal significant market share in most product categories, many retailers find themselves on their heels desperately seeking an antidote to
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Pinterest Shared 7 Steps for Brands Launching Ad Campaigns

Pinterest small and midsized business marketing lead Lisa Fong shared seven steps that the 1.5 million-plus brands on its platform should go through when
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The Benefits of Hiring A Professional Cleaning Service

If you are a business owner, you know how important it is to keep your workplace clean. A clean workplace improves employee morale and
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Brands Need to Be Prepared for the Inevitable Crisis, Bozoma Saint John Says

When it comes to a brand crisis, it’s not a matter of if but when, according to Endeavor CMO Bozoma Saint John, who emphasized her
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Just showing up is no longer enough for global brands to win in China

Where American or European companies could once expect to find an enormous market hungry for their products, changing tastes and the challenge from new
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‘They should embrace the fact that they’re not Amazon’: Inside eBay’s pitch to brands

Battling competition from Amazon, Shopify, and retailer e-commerce, eBay is making a core part of its pitch larger, non-DTC brands. Part of this is