Brands News Archive

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The 5 Diverging Ways Luxury Brands Approach E-Commerce in China

Thirty-five percent of Chinese customers are already accustomed to purchasing luxury goods online, according to a white paper published by Tencent, Secoo, and Deloitte. Even when
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Brands toe the AI line for better consumer experience

Strategising marketing, advertising and sales efforts is no longer a Herculean task for brands and retailers, with many elevating consumer experiences with the help
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Which Car Brands Have The Cheapest Repair Costs In The U.S.? [Infographic]

When it comes to buying a used car, it’s important to purchase a model that won’t have sky-high repair costs if something goes wrong
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OnePlus 5T India Launch, Aircel Offers to Beat Jio, and More: Your 360 Daily

HIGHLIGHTS OnePlus 5T launched in India at a starting price of Rs. 32,999 Aircel launches new plans to take on Reliance Jio and others
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KSDL to give soap brands a run for their money

The good old sense of smell is what’s driving the century-old Karnataka Soaps and Detergents Ltd. (KSDL) today. Known for its signature, premium Mysore
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Brands welcome new broadband ad rules aimed at preventing ‘misleading’ speed claims

The ad regulator is looking to cut down on ‘misleading’ advertising by internet service providers (ISPs) by making major changes to the way broadband
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5 Reasons Brands Have Never Been More Challenged

It’s tempting when consulting Millward Brown’s latest BrandZ report to believe that U.S. brands have never been stronger. With some of the impressive valuation figures contained in
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Outback Steakhouse Owner Bloomin’ Brands Jumps On Jana Stake

Shares of Bloomin’ Brands (BLMN), the owner of Outback Steakhouse, jumped on Monday after Jana Partners disclosed an 8.7% stake in the company, the latest move
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Even YouTube’s “Preferred” videos can be sketchy for brands

This story was delivered to BI Intelligence “Digital Media Briefing” subscribers. To learn more and subscribe, please click here. Advertisers are finding their ads show
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iPhone X Form Factor to Be Used on All 3 iPhone Models in 2018: KGI’s Ming-Chi Kuo

HIGHLIGHTS KGI’s Ming-Chi Kuo claims the new models will join a new 5.8-inch iPhone All iPhone models in 2018 to have full-screen design and