Brands News Archive

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‘Brands that cover up mistakes, do worse than brands that apologise’

CVL Srinivas, CEO, GroupM South Asia, country manager, WPP and D Shivakumar, chairman, MMA listed ways of how trustworthy brands can be built in
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Trick or treat: How Halloween is becoming more important for UK brands

  Although still seen as a US-focused celebration in some quarters, the numbers suggest Halloween is now more than established on this side of
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Brands Are Wasting Money On Third-Party Data

In a recent article in The Atlantic, Caitlyn Renee Miller wrote about buying a report of everything known about her online, including any personal information. When the report
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How Brands Can Fend Off Disruption Threats and Ultimately Survive

Hefty macro brand-transformation themes of personalization, a technology-first and courage-led culture in the face of failure, consistency and converting common sense into common practice
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How Online Brands Are Winning In The Offline World

With 6,300 stores shutting down this year, shopping appears to have moved from traditional brick-and-mortar retail to digital channels like ecommerce. But, perhaps things aren’t
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How Brands Can Create Safer Supply Chains

In 2010 a spate of suicides at factories in southern China owned by Foxconn, a contract manufacturer for some of the world’s leading electronics
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Generation Z: How brands can target this elusive group

the emerging digital natives – are a challenging set of consumers to understand. Even more difficult is sorting through the lazy stereotypes to figure
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Summer of Snapcodes: Why brands including Evian and Wendy’s hopped onto Snapchat’s barcodes this summer

A large number of brands have been using Snapcodes, Snapchat’s own version of QR codes, to elevate their marketing campaigns. Snapcodes are potentially huge: Users
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A Bunch of Local Brands Are About to Disappear From Whole Foods

Now that Amazon owns Whole Foods, the supermarket chain is taking steps to boost efficiency and centralize decisions about what products it sells—and the takeaway for
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RevJet launches a ‘creative operating system’ with point solutions as installable apps

In 2015, RevJet launched its Creative Side Platform (CSP) for creating and testing online ad variations at scale. This week, the San Carlos, California-based company launched another approach