Spar is the fastest growing, up 15% in value to R10.4bn, and Shoprite, the most valuable retail brand, is up 2% to R11.1bn. Clicks is up 7% to R3.4bn.
Brand Finance calculates brand value using what is termed royalty relief methodology. This determines what a company would be willing to pay to license its brand as if it did not own it. This approach involves estimating the future revenue attributable to a brand and calculating a royalty rate that would be charged for the use of the brand.
Part of the process is calculating brand strength based on a number of attributes, such as emotional connection, financial performance and sustainability.
There are three new entries this year. IT service management company EOH, with a brand value of R2.9bn, is placed 37th. Baking giant Sasko comes in at 45, with a value of R1.9bn, and Outsurance is at 50 (R1.6bn).
Rounding out the top five SA brands by value are Standard Bank (R20.7bn), Sasol (R19bn) and Woolworths (R18.7bn).
Iconic beer brand Castle Lager is up two places to 11, with a value of R11.3bn.