brands Archive

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Why Central European Brands Don’t Need to Spend a Lot to Grow a Following

Imagine for a moment that you were born in Europe into a market of just 10 million people. You pay attention to what’s happening
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7 Ways Brands and Retailers Are Adapting to the Changing Retail Environment

Gone are the days when brands and retailers were able to turn profit simply by introducing a new product to a store or opening
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Brands missing out on potential $45bn in profit by failing to optimise media budgets

Brands are missing out on a potential $45bn in profit because they are failing to optimise media allocation, investing too much in digital display
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Location Based Advertising: How Brands Should Avoid Appearing Like Creeps

Recently, Mark Zuckerberg appeared in congressional hearings to discuss matters relating to interference in the last presidential election and concerns about data privacy in general. The
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Despite GDPR, consumers still don’t understand how brands use their data

With GDPR coming into effect today (25 May), new research shared exclusively with Marketing Week finds there is a growing gap in consumers’ understanding
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India becoming a hot spot for premium ice-cream brands

Indian summers can be difficult to bear without ice-creams. While our homegrown inexpensive ice-brands—like Mother Dairy, Amul, Havmor etc.—cater to a mass market, there
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Why Brands Need to Pay Attention to Ever-Changing Consumer Habits

Consumers are notoriously mercurial. In fact, they themselves can’t predict what will make them happy. This psychological quirk makes it hard for them to know whether
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The 10 most valuable brands in SA right now

South African brands grew by 8% to R426 billion from R395 billion the past year, says Jeremy Sampson, Executive Director of Brand Finance Africa.
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How Brands Are Upping Their Game Using Olfactory Immersion

Perhaps it’s a waft of aromatic gardenias like the ones that grew in your childhood garden, or catching a whiff of the type of
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Approaching football World Cup prompts AB InBev to spend on building brands

 The world’s largest brewer is ramping up spending on marketing initiatives ahead of the soccer World Cup in June, after promotions helped buoy demand