How Archive

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WhatsApp latest update: How to use WhatsApp ‘Only Admin’ post feature

WhatsApp ‘Only Admin’ post feature: Fed up with the bombardment of messages in a WhatsApp group? Well, WhatsApp with its new feature ‘Only Admin’ promises
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How Falling Fertility Threatens the Global Economy

Around the world, women are having far fewer children than they were 50 years ago. This decline in fertility threatens to cause falling populations
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Location Based Advertising: How Brands Should Avoid Appearing Like Creeps

Recently, Mark Zuckerberg appeared in congressional hearings to discuss matters relating to interference in the last presidential election and concerns about data privacy in general. The
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Despite GDPR, consumers still don’t understand how brands use their data

With GDPR coming into effect today (25 May), new research shared exclusively with Marketing Week finds there is a growing gap in consumers’ understanding
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How Brands Are Upping Their Game Using Olfactory Immersion

Perhaps it’s a waft of aromatic gardenias like the ones that grew in your childhood garden, or catching a whiff of the type of
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How human brands win

Consumer expectations for brands are shifting with record speed. Purpose has joined profit as the hallmark of many of the world’s most admired companies,
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How to manage stock market volatility

In investing, what is comfortable is rarely profitable,” said Robert Arnott, an American investor who advises on investments of over $200 billion. When volatility
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How Brands Are Reimagining Traditional Holiday Motifs With New Values

Be it the vibrant hues of red and green wrapped crisply around a gift box or the pearlescent glimmer of ornaments hanging on a tree,
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How to invest Rs 1 lakh now after recent stock correction

Market corrections create opportunity to rejig portfolios and look for quality stocks. The recent selloff in domestic equities dragged the benchmark indices – be it
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How ‘niche’ lifestyle brands are increasing their mass market appeal

Aussie fitness wear label Lorna Jane is taking a wholesale approach to UK expansion A decade ago they were defined as ‘niche’, but today