Why Archive

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Why Central European Brands Don’t Need to Spend a Lot to Grow a Following

Imagine for a moment that you were born in Europe into a market of just 10 million people. You pay attention to what’s happening
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Here’s why markets are so scared of the latest Italian political drama

Political uncertainty in Italy has unhinged world markets, raising the specter of a euro crisis that could ripple across the global economy and even force the
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Why Brands Need to Pay Attention to Ever-Changing Consumer Habits

Consumers are notoriously mercurial. In fact, they themselves can’t predict what will make them happy. This psychological quirk makes it hard for them to know whether
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Why are more brands and marketers turning to Facebook this Ramadan?

Every year, during Ramadan, people connect with faith, family and friends. Brands and marketers, too, are making the best use of Ramadan period to
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Sensex target cut below 36K: 3 reasons why Indian stock markets to be volatile in 2018

Indian stock markets have been extremely volatile since the Union Budget 2018 was presented with the benchmark Sensex dropping about 8% from the all-time peak achieved in the
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Why the global economy is due for a downswing

After so many years of anaemic growth and low wages, it might seem unreasonable to suggest that the next economic downswing could be lurking just around
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Xiaomi Redmi Note 5 Pro is good but Mi A1 better: 4 reasons why you should go for this Android One phone

You can say that this is somewhat of a biased opinion. And it is. I am biased towards the phones that run clean software,
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Why LTCG tax on stock market investments is a welcome move

Alevy of 10% tax on long term capital gains (LTCG) from equities, over and above gains of Rs1 lakh, has triggered a large correction
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Why The US Stock Market Is Selling Off, Explained

The stock market is having a panic attack. The Dow is down almost 1,800 points (7 percent) in two days. CNBC has already dubbed
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Super Bowl Ad Review: Why Madison Avenue Chose Pop Over Politics

Super Bowl ads come in many varieties. Some are spicy. Some are salty. This year, many were just sweet. Most of the advertisers in Super Bowl LII